JULYWork

Real Estate Edition

The operating platform for a modern brokerage.

Managing brokers get one system of record instead of a dozen disconnected tools, with AI carrying the administrative load so leadership can manage the business instead of the paperwork.

A managing broker welcoming a group of new agents into a modern brokerage office

Who It Is For

Real Estate, practice by practice.

Brokerages

One system of record for members, onboarding, deal files, and communications, with every product proven inside the JULY Company before it reaches you.

Agents and teams

Buyer, seller, and owner copilots keep every client feeling like your only client, while JULY Sign and JULY Post clear the admin out of the way.

Property management

The same record and paperwork spine, applied to a managed portfolio: owners and tenants as the two parties, renewals and inspections as the deadlines, and the receptionist answering the maintenance line.

Mortgage brokers

Borrower and lender on one record, conditions and funding dates tracked against the calendar, documents signed on a phone, and every call answered while you are with a client.

Why Brokerages Adopt

Software built on a real working floor, not a slide deck.

Every product in the suite runs inside the JULY Company before it reaches a client. A brokerage adopting the platform inherits that track record.

One system of record

Members, onboarding, deal files, and communications live in a single platform instead of scattered spreadsheets and shared drives, so a managing broker can see the whole business at a glance.

Adopt at your pace

Start with JULY Broker and JULY CRM as the operating foundation, then add JULY Convey, JULY Close or JULY Track as they earn their place. Every addition already knows your members and your deals.

Proven before it reaches you

Every product runs inside the JULY Company first. A brokerage adopting the suite is adopting software that has already survived a working floor, not a pitch deck.

The JULY Lineup, In Your Words

The JULY lineup in the Real Estate Edition.

18 lines of the JULY lineup fit this industry. Every one reads from and writes to the same record. Enter something once and the whole lineup knows it.

JULY CallAI receptionist

Live

The front desk that never closes

Every call answered, every inquiry captured, every message routed to the right person with full context. The phone stops being the place where leads go to die.

JULY Call answers the brokerage line in seven languages, books the showing or the consultation on the agent’s calendar, and sends the summary to the office the moment the call ends. It answers our own main line today.

JULY SignE-signing

Offers, addenda and disclosures, signed on a phone

JULY Sign sends the offer, the addendum, the disclosure and the listing agreement for signature from the deal record, in the order the deal needs, and files the signed copy back where it belongs.

The agent reviews before it goes; nothing is sent without a person saying so.

JULY BooksBookkeeping

Bookkeeping and invoicing

Commissions, deposits and office expenses recorded against the deal they belong to, invoices raised from the file, and a ledger that is current every day for the managing broker, the bookkeeper and the accountant. A person approves anything sent or paid.

JULY CRMThe record and the paperwork

Live

The record every deal lives in

JULY CRM is the record the whole lineup reads from and writes to: the buyer, the seller, the deal, the documents, the deadlines, the calls. It runs the JULY brokerage today.

Enter something once and every line knows it.

JULY EmailEmail on your own domain

Live

Deal email from your own domain

JULY Email puts your brokerage’s domain in front of every agent’s Gmail: offers, showing requests and listing inquiries arrive at a professional address and every reply goes back from it, signed with your domain and with the thread intact.

Long deal threads arrive with a summary drafted into the conversation, and the routine replies, showing confirmations, document requests, follow-ups, are drafted before the agent opens the message. The agent reads and sends.

JULY BrokerBrokerage operations

Live

The brokerage operating platform

JULY Broker is the core of the suite and the proof that the platform works. It is live right now, powering the JULY member portal and the daily operations of the JULY Company itself, which makes it the least theoretical product in this lineup.

It gives a brokerage one system of record: members, onboarding, deals, documents, and communication in a single place, with AI doing the administrative lifting so managing brokers can manage the business instead of the paperwork. New agents move through onboarding on a guided track instead of a folder of forms, and every deal carries its own living file that the rest of the suite can read from.

Because JULY Broker is the foundation the rest of the suite stands on, adopting it first is not a requirement, but it is the fastest way to feel the platform effect: every product added afterward already knows your members, your deals, and your data, with nothing to re-enter.

JULY ConveyConveyancing

Conveyancing without the midnight checklist

Conveyancing is precise, repetitive, and unforgiving. Miss a condition date or a signature and the file does not just slow down, it puts the whole transaction at risk. That is exactly the kind of work software should carry, and exactly the kind of work most brokerage software ignores.

JULY Convey reads the deal file the moment it lands, builds the conveyancing checklist from what it finds, and tracks every condition and deadline against the calendar automatically. As documents arrive, it assembles the package in the order your conveyancer expects, and it flags anything missing while there is still time to fix it rather than the night before completion.

Nothing here removes the conveyancer from the process. Every checklist, every flag, and every assembled package is a draft for a human to confirm, so professional judgment stays exactly where it belongs while the paperwork stops eating the hours around it.

JULY PMProperty management

Live

The rental side of the brokerage, running itself

For the brokerage with a rental book, JULY PM runs the whole monthly cycle: rent collected, late payers followed up by an escalating reminder ladder on the schedule you set, owners paid on time with itemized statements, maintenance tracked from report to resolution, and residents, owners and vendors each in their own portal.

It posts every charge, payment and payout to real double-entry ledgers, sends leases and renewals for signature through JULY Sign, prices units and renewals with JULY Value, and summarizes applications with the risk signals surfaced for a person to decide. The property management desk stops living in a spreadsheet.

JULY CloseClosing timelines

From first task to final sign-off

A closing is a hundred small handoffs pretending to be one event: a deposit that has to clear, a lawyer who needs a document, a lender who needs a signature, a date that moves and quietly drags three other dates with it. JULY Close turns that scattered choreography into a single timeline everyone can see.

It orchestrates the path from accepted offer to completion, holding every date, deposit, party, and signature in one place and updating automatically as each piece lands. When something slips, whether a delayed deposit or an outstanding signature, the right person is notified the same day, not discovered at the lawyer’s office on completion morning.

The result is a closing where status is never a guess. Agents, coordinators, and clients look at the same timeline and see the same truth, which quietly removes most of the anxious phone calls a closing usually generates.

JULY TrackPipeline tracking

Every file with its next action

Deals do not die dramatically. They stall quietly, one unreturned call and one deferred follow-up at a time, until a listing that should have closed months ago is still sitting open and nobody remembers why. JULY Track exists to make that quiet stall impossible to miss.

It keeps the entire pipeline live in one view: every listing, every buyer, every transaction, each with a clear stage and a concrete next action attached to it. Instead of reconstructing where things stand from memory or a dozen open tabs, the team opens one screen and sees exactly what needs attention today.

The system surfaces what has gone still before it becomes a real problem, so a managing broker can ask a pointed question about a specific file while there is still time to save it, and an agent can walk into the morning already knowing where to spend the first hour.

JULY BuyerThe buyer’s copilot

Search briefs, showings and offers

Buyers do not remember the paperwork. They remember whether they felt guided, whether their agent seemed to know exactly what they wanted, and whether every showing felt like it was chosen for them specifically. JULY Buyer keeps every buyer feeling guided, at whatever scale the agent is working.

It maintains a living search brief for each client, drawn from what they respond to as much as what they say they want, and uses it to prepare showings that actually match. The shortlist stays organized as properties come and go, and when it is time to write an offer, the platform assembles the comparable context and history an agent needs to negotiate with confidence.

None of this replaces the relationship an agent builds with a buyer. It removes the friction around that relationship, the forgotten follow-up, the scrambled prep before a showing, so the agent shows up prepared and the client experiences a level of attention that used to require a much smaller client list.

JULY SellerThe seller’s copilot

Pricing, progress and offers compared

The hardest part of a listing is rarely the marketing. It is keeping the seller confident and informed for however many weeks or months separate the first conversation from a signed contract, especially when the market moves slower than everyone hoped.

JULY Seller prepares the pricing conversation with the comparable evidence an agent needs to have it honestly, then keeps the seller informed of listing activity, showings, and feedback automatically, without the agent writing another late-night update email. When offers arrive, it lays them side by side on the terms that actually matter, so decisions get made on substance rather than gut feeling under pressure.

The effect compounds across a book of listings: sellers feel looked after even during the quiet weeks, and agents spend their attention on strategy and negotiation instead of status updates.

JULY OwnerThe long relationship

The client, after the work is done

The relationship should not end at possession, but for most brokerages it quietly does, because there is no system built for the years between transactions. JULY Owner keeps that relationship alive on purpose instead of by accident.

It gives every owner a living record of their property: the documents that matter, the dates worth remembering, warranty windows, renewal terms, and an ongoing view of the market around their home. None of this requires the owner to do anything. It accumulates quietly in the background, ready whenever they want to look.

When it is finally time to sell, refinance, or simply ask a question, the first call is an easy one, because the agent already has the full history of the property and the relationship instead of starting from a cold file. That is what turns a single transaction into a long client relationship.

JULY PostMarketing content

Content in your voice, on schedule

Most real estate marketing dies in the drafting. The listing goes live, the intention to post about it is real, and then the week happens and the post never gets written. JULY Post removes the blank page that kills that intention.

It drafts listing posts, campaign copy, and channel-ready content straight from the deal data already sitting in the platform, in a voice tuned to your brand rather than a generic template. A new listing can produce a full week of draft content automatically, timed to the moments buyers are actually paying attention.

The agent’s role shifts from writer to editor: review, adjust the details that need a personal touch, and publish. The calendar stays full without the late nights, and the content sounds like the brokerage wrote it, because in every meaningful sense it did.

JULY DraftDocuments and contracts

Drafted from the record, approved by a person

Real estate runs on documents, and documents run on hours nobody has: rebuilding the same clauses from the last deal, checking a term against the file, explaining what a paragraph actually means to a client who just wants a straight answer. JULY Draft gives those hours back.

It drafts documents and contracts directly from the deal data already inside the platform, so names, addresses, dates, and terms arrive correct the first time instead of copied and re-typed from a previous file. Alongside every draft, it explains what each clause does in plain language, so an agent can answer a client’s question without paging a lawyer for something routine.

None of that speed comes at the cost of oversight. Every document routes through human review, and nothing is sent, signed, or filed without a person saying so. JULY Draft is built to make the drafting faster, never to make the decision instead of the professional responsible for it.

JULY ContactOutbound engagement

Outreach and follow-up that does not quit

Most outbound never happens. The list exists, the intention is real, and then the day fills up with the deals already in motion and the cold list stays cold. JULY Contact is the outbound effort a busy brokerage keeps meaning to run and never quite does.

It works a prospect list the way a disciplined salesperson would: an opening outreach that reads like it was written for that person, a follow-up cadence that does not quit after one unanswered message, and a clear record of who responded, who went quiet, and who is ready for a human conversation. Every touch is logged back to the deal record, so nothing lives in a separate inbox only one person can see.

JULY Contact is built to open doors, not close them. The moment a prospect shows real interest, the conversation routes to an agent with full context attached, so the first human reply lands exactly when it should and never a week late.

JULY MasterThe AI sales mentor

Sales, marketing and mindset coaching

The best thing that can happen to a new agent’s career is a great mentor. The worst part of that arrangement is that great mentors are rare, busy, and can only sit with one person at a time. JULY Master is built to close that gap without pretending to replace the relationship entirely.

It is trained on thousands of pieces of handpicked sales, marketing, and mindset material drawn from top-performing salespeople and organizations, organized into a chat that answers a real question with a real, specific answer instead of a generic platitude. Ask how to handle a stalling seller, how to script a cold call that does not sound like one, or how to reset after a rough week, and the response comes from material that has actually worked in the field.

JULY Master is available at the moment the question actually comes up, which is usually not during business hours. It does not replace a manager or a mentor a brokerage already has; it makes sure every agent has somewhere to turn between those conversations, so growth does not wait for the next scheduled call.

JULY VoiceThe front desk that never closes

Live

Shipped inside JULY Call

JULY Voice began as a concept on this roadmap: a front desk that never closes for a brokerage. It shipped as JULY Call, and it answers the JULY Company’s own main line today, in seven languages, booking on the calendar and sending the summary the moment the call ends.

Every call is answered on the first ring, every inquiry captured, and every message routed to the right agent with the context already explained. When a question needs a person, it says so and hands over cleanly.

It never guesses. It does not give legal, medical or financial advice, it does not promise what your team has not agreed to, and every booking and message lands with a human who can change it.

Day to Day

What changes on the operations side.

The platform effect compounds. Each product a brokerage adds already knows the members, the deals, and the data the last one built.

Onboarding that runs itself

New agents move through a guided onboarding track instead of a folder of forms, with documents, licensing checks, and account setup tracked in one place from the first day.

A pipeline leadership can actually see

JULY Track puts every listing, buyer, and deal on one screen with stage and next action attached, so a stalled file gets caught while there is still time to save it.

Closings without the anxious phone calls

JULY Close holds every date, deposit, party, and signature in one timeline, so status is never a guess for the broker, the agent, or the client.

Why Teams Adopt

The parts of the job that do not scale, handled.

A team’s growth is usually capped by attention, not ambition. These are the products that give attention back.

Built for the daily grind

JULY Buyer and JULY Seller keep every client feeling personally attended to, even when an agent is carrying a full book of business across showings, offers, and follow-ups.

Less admin, more selling

JULY Sign and JULY Post absorb the paperwork and the content calendar, so a team spends its hours on the relationships and negotiations that actually close deals.

Visibility for the whole team

JULY Track puts the entire pipeline on one screen with stalls flagged early, so a team lead can coach the specific file that needs attention instead of guessing where things stand.

On the Client Side

Buyer, seller, and owner, covered end to end.

Every buyer feels like the only buyer

JULY Buyer keeps a living search brief for each client and preps every showing to match it, so nothing feels generic even when an agent is juggling a dozen active buyers.

Every seller stays informed without the emails

JULY Seller handles the pricing conversation, listing updates, and offer comparisons automatically, so sellers feel looked after through the quiet weeks between showings.

A long relationship, not just a transaction

JULY Owner keeps the ownership record alive after closing, so the next conversation with a past client starts warm instead of cold.

Go Deeper

Where a brokerage usually starts.

JULY Broker and JULY CRM are live today, powering the JULY member portal and the daily operations of the JULY Company itself. They are the fastest way to feel the platform effect, because everything added afterward inherits their data instead of starting cold.

From there, most brokerages add JULY Track for pipeline visibility and JULY Close to take the closing timeline off spreadsheets. A short conversation usually finds the right order for your business.

In Your Vocabulary

Same record. Your words.

The platform underneath every edition is identical. What changes is what each thing is called, and that is one setting, not a separate product.

Primary contact
Buyer
Second party
Seller / Owner
Record
Deal
Milestone
Subject removal
Event
Showing
Document
Contract / Addendum

The Proving Ground

JULY is the first customer.

The JULY Company operates across realty, commercial, luxury, presales, investments, development, production, and marketing. That is the proving ground. JULY Broker and JULY CRM are live today powering the JULY member portal and our deals, JULY Call answers our main line, and every line that follows earns its place the same way: by running our business first.

Live

JULY Call and JULY CRM, live in production inside the JULY Company.

How We Build

Real Estate Edition

Tell us what you are looking for.

Your message goes to the team that runs the platform inside a working brokerage, not a call center.

JulyWork

See the platform built for your brokerage.